About Us

Aditya Birla Group LogoFreshwrapp, Freshpakk and Superwrap are brands from the Consumer Products Division of Hindalco Industries Ltd., which is a part of the Aditya Birla Group. A US $40 billion corporation, the Aditya Birla Group is a dominant player in viscose staple fibre, metals, cement, branded apparel, financial services and other sectors.

Established in 1958, Hindalco Industries Ltd. is a global leader in aluminium and copper. This metals powerhouse has a consolidated turnover of USD 14.8 billion, which places it in the league of Fortune 500 companies. It is the world’s largest aluminium rolling company and one of the biggest producers of primary aluminium in Asia. Its copper smelter is the world’s largest custom smelter at a single location.

Aditya Birla Hindalco Logo
Freshwrapp Aluminium Foil Freshpakk Aluminium Foil Containers Superwrap Aluminium Foil
Consumer Products Division (CPD) is a part of the Foil and Packaging business of Hindalco Industries Ltd. By offering a healthy and hygienic alternative to traditional food-packaging methods, it has transformed Freshwrapp into a power brand in the aluminum foil category.

In a short span of 13 years, CPD has created a number of products that cater to the needs of a market ranging from individual families to hotels, restaurants and catering businesses. Serving more than 1.2 million customers per month, brands like Freshwrapp, Freshpakk and Superwrap now have a place in almost every kitchen.